Yenny Cocq Sculpture Online Store & Branding

Serving an international community, Scandinavian artist Yenny Cocq was selling her “little people”sculptures through retailers. She hired me to brand and define a product line and create a Yenny Cocq Sculpture online store. Since launching the Yenny Cocq Sculpture online store, Yenny’s sculptures have appeared on the cover of Handmade Business Magazine and have been featured in Artfinder’s Best of 2017 List.

Website: yennycocqsculpture.com

Challenge

Challenge

Create an international branding platform that both represents Yenny’s art and her Scandinavian roots. We needed to organize the Yenny Cocq Sculpture inventory into collections for retail and wholesale clients. Given the fact that families also came in so many shapes and sizes I proposed a “Build Your Own Family” page in the online store.

Results

Results

  • Industry recognition: Yenny Cocq Sculpture appeared on the December 2016 cover of Handmade Business Magazine and is featured in Artfinder’s Best of 2017 list.
  • An organized online store that is building a whole sale and retail clientele
  • A strong brand that is being used to brand sculptures and is rolling out in collateral material to support growing sales

Website

Landing page design

Facebook Branding