WestEdge Design Fair

WestEdge Design Fair, the premier contemporary furniture fair on the West coast, contacted me four years ago to work on their image and marketing for the show. I have managed their account and worked as their Art Director for the last four years. Currently I consult with them and continue to grow their brand and national presence. Each year we update the branding, increase their social media presence and continue a tradition of using an industry relevant color scheme.

Website: westedgedesignfair.com

Challenge

Challenge

To establish solid branding with a new website, national print and digital campaign. We needed to speak to the high-caliber brands WestEdge engages and create a fresh and modern look.

Results

Results

A comprehensive campaign through national and regional print and digital advertising outlets, plus exposure through the websites and newsletters of 65+ media, industry and cultural partners, and sponsors. The annual campaign garnered over 300 million media impressions with partnership branding featured throughout.
A national advertising campaign that targeted both the design trade and affluent consumers, and generated nearly 90 million advertising impressions. This national ad campaign consisted of print ads in major publications, email blasts, a social media campaign, outdoor advertising and digital marketing through media partners across the country. Media included ads in The New Yorker, The Wall Street Journal, Architectural Digest, The Los Angeles Times, Los Angeles Magazine, California Homes, GRAY, and Modern Luxury.
The show has grown to 175+ exhibiting brands and 13,000 attendees, with 65+ presenting speakers, 35+ industry associations and 26+ media partners.