La Mega Cooperativa
I mentored La Mega Cooperativa, a group of jewelry makers from Ecuador. They had no branding or marketing. Partnering with a jewelry specialist, we coached La Mega to create a line that would sell in the U.S.. We recruited a team to build a catalogue, website and social presence. The result was a 43% increase in sales at the Santa Fe International Folk Art Market and wholesale clients in the U.S..