Invaluable Brand Video

One of my initiatives at Invaluable is to integrate video and motion into our branding and marketing efforts. I interviewed auction house and collectors to discover why people get excited about auctions. This ad was created from those interviews. It was not scripted. It was then syndicated nationally and rendered over a million views in the first few weeks with a higher than average click through rate.

Challenge

Challenge
• Recruiter auction houses for participation
• Produce a high quality video on a limited budget