Elixir App (in process)

Watching loved ones age inspired Elixir’s founder to empower women as they age. As I took this project through the UX Design process it became evident that women like to share their experiences and find empowerment through community. Elixir, an online community for women ages 50-90 committed to being fit and healthy, was born.

This page presents some of the UX Design process being undertaken to develop the foundation for this App.
(Elixir Inc.©2018)

Low-Fidelity Sketches

We started with interviews.
Interviews were conducted with a group of women 49-70 years old,
reviewed recordings, grouped findings into a map, compared notes and determined
key commonalities and challenges. Then we created our user personas.

We reviewed the competition and created initial designs.

Now we are testing high fidelity comps with users and collecting some initial findings.