The Elixir App
Watching loved ones aging inspired Elixir’s founder to create a company that would empower women to stay fit as they age. UX research revealed that women prefer sharing their exercise and dieting experiences and find empowerment through community. Elixir evolved into a virtual community for women ages 50-70. Here is some of the initial UX findings. (Elixir™ 2019)
BRANDING
INTERVIEWS
We started with interviews.
Interviews were conducted with a group of women 49-70 years old.
Recordings were reviewed. We grouped findings into a map. Compared notes and determined
key commonalities and challenges. Out of this data user personas were created.
PRIMARY PERSONA
COMPETITIVE ANALYSIS
LOW-FIDELITY COMPS
INITIAL USER TESTING TAKEAWAYS
