Santa Fe Desert Chorale Branding

I was hired by the Santa Fe Desert Chorale as a Consulting Marketing Director/Art Director to move their antiquated image into a modern and sophisticated one that would reflect the high caliber of their talent as a respected professional choral group. Advertising and a grass roots marketing program lead to record ticket sales and a 47% revenue increase.  This was a big leap forward for the Chorale’s image which began a marketing plan to evolve their image over the next 5 years.

website: desertchorale.org

Challenge

Challenge

To move the Santa Fe Desert Chorale’s marketing materials and website into a modern and sophisticated image while respecting its traditions.

Results

Results

  • 47% Revenue increase
  • Performances with 60% of audience who never heard the Desert Chorale perform before
  • Sold out shows of a new a cappella ensemble, Voasis, lead by Deke Sharon, music director for The Sing-Off and Pitch Perfect
  • A modern responsive website
  • An integrated marketing campaign consisting of new digital ads and a social media platform added to print and radio