Jodie Winsor Design
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Elixir | 2018

Empowering Women to Stay Fit as They Age

Watching loved ones aging inspired Elixir’s founder to create a company that would empower women to stay fit as they age. She hired me to do inital UX research to get a feel for what form the app would take. This revealed that women prefer exercising together and find empowerment through community. This led Elixir to focus on becoming a supportive community for women ages 50-70. Here is some of the initial UX findings. Only basic concepts are outlined here, with permission, as this is a public site. (Elixir™ 2020)

MY ROLE
UX Designer

Skills: User Interviews, Competitive Analysis, Wireframing, Usability Testing

Tools: Sketch

Length: 6 weeks

UX Process

Interviews were conducted with a group of women 49-70 years old.
Recordings were reviewed. We grouped findings into a map. Compared notes and determined key commonalities and challenges. Out of this data an initial proto-persona was created.

Proto-Persona

Competitive Analysis

Onboarding Flow Ideas to Test

User Testing Takeaways

Aging-Elixir

Branding

View other UX Design projects

Embr Wave Features

Boston Symphony Orchestra

Loft + Vine

©2020 Jodie Winsor | jodiewinsordesign.com
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