Elixir | 2018
Empowering Women to Stay Fit as They Age
Watching loved ones aging inspired Elixir’s founder to create a company that would empower women to stay fit as they age. She hired me to do inital UX research to get a feel for what form the app would take. This revealed that women prefer exercising together and find empowerment through community. This led Elixir to focus on becoming a supportive community for women ages 50-70. Here is some of the initial UX findings. Only basic concepts are outlined here, with permission, as this is a public site. (Elixir™ 2020)
MY ROLE
UX Designer
Skills: User Interviews, Competitive Analysis, Wireframing, Usability Testing
Tools: Sketch
Length: 6 weeks
UX Process
Interviews were conducted with a group of women 49-70 years old.
Recordings were reviewed. We grouped findings into a map. Compared notes and determined key commonalities and challenges. Out of this data an initial proto-persona was created.
Proto-Persona
Competitive Analysis
Onboarding Flow Ideas to Test
User Testing Takeaways
Branding
