EMBR LABS | 2019

Increasing User Engagement

Embr Labs was looking for ways to increase user engagement with their companion app. Understanding the users of the Embr Wave bracelet and companion app is critical to Embr’s strategic goals and roadmap objectives. Several opportunities were identified that will enhance the Wave user’s understanding and capture additional data within the app experience.

MY ROLE
Product Designer, Project Manager

Team: 3 UX Designers

Skills: Wireframing, Digital Prototyping, Design Strategy, Visual Design, Usability Testing, Presentations, Annotating for Development, Team Management, Content Writer

Tools: Sketch, Figma, Zeplin, Photoshop, InVision, Illustrator

Length: 7-month contract

IMPROVING EXISTING FEATURES

Custom Save Mode Feature

We designed a Custom Save Mode feature, a feature that allows users to save multiple custom programs based on their preferences while also allowing Embr to capture more data on preferred waveforms and reasons for those preferences.

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OUTCOMES ASSESSMENT

Your Goal Tracker

1. Check-Ins for New & Historic Users

During onboarding new Embr users were asked to identify their primary and secondary goals. To follow-up and empower Embr customers, we created a six-week check-in process and a goal tracker that gets integrated in the “My Wave Stats” page inside the App. This can both help Embr understand the efficacy of the Embr Wave solution, but also provide a means to provide feedback or even suggested changes the user might make to improve efficacy for them.

For historic users of the app, we modified this process to capture their reasons for using the app before using the Wave. This population had already set up their app user account before the goals had been incorporated into the onboarding process.

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2. Integration into the My Wave Stats screen

In order to add the Your Wave Tracker data to the Wave’s companion app, we needed to redesign the Stats page. We also renamed this page from the Data page to My Wave Stats, to make it more personal for Wave wearers.

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WCAG Accessibility Color Issue

My team tested the colors used in the new app design of the Embr Wave to evaluate if they follow current WCAG guidelines:

WCAG 2 level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, and a contrast ratio of at least 3:1 for graphics and user interface components. The current orange/pink page has a contrast level below 3:1. It rates at 2.22 through 2.89.

We measured it using the standard WCAG contrast checker resource, then transferred these values into a third party that created more helpful visuals, seen on the right. Here are our recommendations for basic color changes to the warm color palette. The cool palette meets the WCAG guidelines.

View WCAG Report

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What I learned

Agile = Adaptability

In an agile work environment change is a constant. Adapting quickly is key to moving a project forward while still advocating for the user.

People Think Differently

I love interviewing people and learning how they think. Being immersed in a design project your vision can become limited. This is one of the things I enjoy most in a UX process.

Interview enough people to learn.

We conducted usability testing in small groups then iterated and then tested again. Our client felt three people was enough to get answers on smaller questions. This was new for me. I learned to test just enough people to help us iterate quickly.

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