BOSTON SYMPHONY ORCHESTRA | 2019
A Hip App for the Symphony
In 1881, Henry Lee Higginson had the vision to make the symphony accessible to everyone, so he founded the Boston Symphony Orchestra. Continuing with this vision the BSO is now focused on attracting a younger generation, millennials.
My team went on a mission to find out how the Boston Symphony Orchestra (BSO) can remain relevant in years to come and appeal to millennials today.
MY ROLE
UX Designer, Project Manager
Team: 3 UX Designers, we went through the entire UX process together, I managed the process
Skills: Research & Analysis, Strategy, UI Design, Wireframing, Prototyping
Tools: Sketch, InVision, Photoshop, Illustrator
Duration: 2-week sprint