I am a creative lead with experience in branding and marketing, building consistent brands across digital, print, social, experiential and motion.
About
I am fascinated by all things design and curious about what motivates people. Marrying these sensibilities, I build consistent visual brands across digital, motion, social, experiential and print. Working collaboratively I bring innovative thinking strategies, marketing-know-how and creative management skills to the table.
Recognition
• Design awards from Print and How magazine
• Condé Nast’s prestigious AD Marketer of the Year Award (awarded twice)
• The website Empowering Your Birth appeared in the AIGA show, Showdown
• The True Grit Award at Invaluable (awarded twice)
Volunteer Experience
• As a Santa Fe Folk Art Market mentor, I taught La Mega Cooperativa, jewelry makers in Ecuador, marketing and branding skills. They garnered a 47% increase in sales and wholesale clients in the U.S.
What others say about working with me:
Jodie is a strong creative leader and a pleasure to work with. She mentors, motivates and instills confidence in her team. Jodie creates smart, thoughtful creative solutions that drive buisness performance. Her marketing and branding prowess, strategic thinking and natural gift for storytelling have elevated the Invaluable brand.
Jodie is a rare find: a “creative” who not only understands the business purpose and can turn out consistently beautiful designs but who also knows how to lead and motivate a team, gracefully handling the pressure of an avalanche of projects!”
“Jodie has that rare blend of creative talent and business savvy that has made her a central and valuable part of our team. She’s not only helped us navigate creative options and new technologies, but has shown flexibility and a clear connection to our audience’s wants and needs. She brings a keen design eye and attention to detail, and we can’t express how much we value that level of conscientiousness and thoughtful understanding. Jodie is truly a joy to work with; no matter what the project.”
“It was an absolute privilege to work under Jodie at Invaluable. Not only is she an impeccable designer and Creative Director, but an outstanding mentor as well. She is patient and was always willing to work with me on things that I didn’t understand. She helped me grow significantly as a designer and young professional. Jodie is intelligent, resourceful, and has a natural instinct for design. Her confidence as a leader and designer is something that I will always look up to.”
“Ms. Winsor unified our entire marketing process creating a larger impact for the organization and was an integral part of our increase in revenue. Jodie redesigned our antiquated website, created an ad campaign that brought direct attention to our product, and found new advertising platforms – often at no additional cost to the budget! Jodie developed a strategy that would capture the attention of a new audience for a brand new product, a contemporary a capella group. Ms. Winsor helped us realize revenue that exceeded or best-case-scenario projection by 47%! Performances were sold beyond intended capacity and 60% of our audience was new.”
“I worked as a designer for Jodie for three years and have known her for more than eight. Jodie is a Creative Director who never stops learning and mentoring. She is a highly organized manager and team leader. She knows how to draw a team together to work as one. I am so thankful that she was my mentor. I would work for her again in a heart beat.”